Strike with precision
Due to the growing TV advertising landscape, Grace LeDuc, Content Marketing Manager, and I created a series of four white papers that would guide advertisers to plan a more efficient TV campaign.
In support of Relaunch, I produced short animated clips for paid social and animated GIFs for email.
refuel
Voice of a leader
State of Media was a quarterly white paper that I designed and laid out. This specific publication was unlike others as we leaned into industry leaders. I was inspired by the ever pivoting world of data, which sparked many conversation about the recent quarter and where we see the industry moving.
I embraced the messaging chat bubbles to reinforce this digital space and play with color and transparency to emphasize the topic of data and privacy. I also wanted to compliment the ‘Relaunch Your Video’ series by using a similar concept of RGB and light to build and manipulate color so as the colors layer they create black.
strategize
The best way to predict the future is to create it.
4C’s Predictions white paper is the most downloaded report that we produce. In 2018, I broke our rules and changed the format and explored the concept of outer space to compared our ever expanding tech world to the universe. It was my opportunity to make some eye-popping illustrations and experiment with animation. Along with the white paper, I created a slew of carrousel paid ads and a teaser trailer animation. Out of this world!
