IPG wanted to create a virtual hub to help brands find diverse and sustainable suppliers for their advertising needs. Working alongside Jack Morton, I assisted the team by developing UX mockups for a new section of the IPG website to anchor the conversation and usher clients to gain access to a secondary platform.

Working with a lot of content for the website, I designed three new accordion like modules. These new features created a more digestible and interactive experience. Also to help embellish this new section, I illustrated a header image based off previous pieces featured on their site.

For the secondary space, I designed a logomark and visual guidelines that would support this new platform and compliment an existing sister program. Once the brand and content was in place, I designed and built-out a Sharepoint site to accommodate this hub.