Over the past few years, Mediaocean has acquired several companies to build the ultimate platform for omnichannel advertising. Only problem was that it wasn’t one platform, but multiple different products. It became very clear we had to consolidate and streamline the experience.

In collaboration, I designed a new visual system that included an updated logo with multiple iterations, a mindful color scheme, an expansive library of new icons, and graphic elements that all help to evoke movement and innovation.

After defining the foundation, I took the step to map out our first phase of projects which included sales enablement, and both internal and external communications.